New: live online course
Build your own in-house AI workforce, live with Heather.
A live online course for owners and marketing teams. You bring your business, your own questions and your own accounts. You leave with agents running, a dashboard you control and a plan for the next 90 days.
$497 per person · Live, not pre-recorded · Small group
Format
Live online
Price
$497 per person
You build
Your own agents
You leave with
A 90-day plan
What's inside
Every block ends with something working.
The course follows the Findability Path, the same seven-step method Heather teaches in the classroom, and assigns an AI agent to every step. You do the work in the session, not afterwards.
Find the questions
Map the real questions your best customers ask, then rank them by what each one is worth to your business.
Define your expertise
Make your name, your topic and your authority unmistakably clear to search engines and AI tools.
Write the direct answer
Answer the question plainly before you add depth, so a system can read it and quote it.
Structure the content
Headings, lists and consistent facts arranged so machines can lift your answer straight out of the page.
Build the agents
Set up the AI agents that research, draft, publish and report, running on your own accounts.
Run the command center
Bring every agent together in one dashboard and write the 90-day plan your team actually works.
How it runs
- Live with Heather, not a slideshow
- Built on your own accounts and your own content
- Full recording of every session, yours to keep
- Workbook, templates and prompt library
- Small enough that your questions get answered
Who it's for
Owners and marketing leads at companies doing $1M to $20M
You have one marketing person or a small team
The person who will actually run this is in the room and learns it first hand.
You would rather not pay the agency invoice
Most teams replace $3,000 to $10,000 a month in agency and freelancer fees. One seat pays for itself the first month you don't send that invoice.
You want the know-how to stay in the building
Train your own people and there is no monthly retainer, no ticket queue and no waiting on someone else's calendar.
Looking for someone to do it all for you? This course trains your own people instead. Call Heather on 303-909-6710 and she will point you the right way.
The course
$497
per person
One seat covers everything below, start to finish. Bringing more than two people? Ask about team pricing when you register and Heather will send a quote for your group.
Save my seat →Your seat includes:
- Live training with Heather, built on your own accounts
- Full recording of every session
- Workbook, templates and prompt library
- Digital copies of all three books: The Findability Formula, Thumbonomics and Marketing Espionage
- Findability Certified AI Workforce Certification
- Follow-up calls with Heather after the course
Questions and answers
The things people ask before they sign up
Do I need technical skills?
No. If you can write an email and use a spreadsheet you can keep up. Heather builds everything on the screen step by step and you copy what she does on your own setup.
What if I miss a session?
Every session is recorded and the recording is yours to keep, so nothing is lost if you have to miss one. Send your questions ahead and Heather will cover them.
What tools do I need to buy?
You need accounts for the AI tools you want your agents to use. Heather shows you what each one costs and which ones are worth paying for before you spend anything.
Is this for me or for my team?
Both. Most people bring the person who runs the marketing day to day. Teams register together and build on the same dashboard.
How is this different from hiring an agency?
An agency does the work for you and sends an invoice every month. This trains your own people to build and run the work, and the knowledge stays in your company.
What happens after I sign up?
Heather confirms your dates, sends your workbook and gets your team set up before the first session. Prefer to talk it through first? Call 303-909-6710.
Proof, not promises
What past students say
"Heather was a speaker at our Vistage group a while back. We used her methods to create a new sitemap for our website and stopped spending $20k a year for a third-party SEO provider. We have more organic traffic and conversions now than ever before."
Aaron Motola
President, Pick On Us
"We engaged Findability for a VIP one-year agreement after she blew us away on a two-day workshop. Inside of three months we had a new findable company name, logo, keywords and site. We are thrilled."
Paige Melancon
Chief Executive Officer, HydroTestPros.com
"You helped us discover opportunities that we didn't even know we had. It was some of the most thought-provoking and interesting marketing conversations I think I've ever had."
Dan Esch
CEO, Esch
Meet your professor and findability expert
Heather Lutze, CSP (Certified Speaking Professional)
Heather has spent her career making companies easy to find. She is a Yahoo! Search Marketing Trainer and an Adjunct Professor of Digital Marketing Science, and has trained hundreds of practitioners and students across the US and Europe. She teaches this course the same way she teaches her workshops: laptops open, your real questions, work you can use the same day.
Enrollment
Save your seat
Tell Heather about your team and how many seats you want. She confirms your dates, sends an invoice and gets you set up before the first session.
Prefer to talk it through first? Call 303-909-6710.