Findability University teams building their plans in a live workshop
AEO · Virtual and in person

Your team builds the plan.

Not a webinar you watch. A focused, hands-on training program where everyone works on the real business and leaves with a 90-day AEO plan.

18

Attendees maximum, ever

9–5

One full hands-on day

3

Follow-up group calls

90

Day action plan in hand

Two ways to run it

Come to the room, or bring the room to your team.

The same practical Answer Engine Optimization curriculum, workbook and 90-day plan. The only question is whether your team is together in one room or joining from five places.

Heather leading an in-person Findability University workshop
In person

The Findability Mastery Retreat

One full day in a room together, 9am to 5pm, laptops open and sticky notes everywhere. Everyone leaves with their own 90-day action plan.

  • No more than 18 participants, so nobody hides at the back
  • Hands-on the whole day — you work on your own site, not a case study
  • Three follow-up group coaching calls after the workshop
  • All three books and the 40-page course manual for every attendee
View dates, price & full program →
Heather leading a live virtual workshop with participants on screen
Virtual

Live online workshop

The same curriculum, delivered live across shorter online sessions so a spread-out team can attend from wherever they sit.

  • Create your own AI workforce
  • Learn basic and advanced blended SEO and GEO (Generative Engine Optimization) best practices
  • Easily manage social media, blogging, podcasting and video creation using AI tools
View dates, price & full program →
The day

Nine to five, and every hour does something.

Everyone brings a laptop and works on the real business. By late afternoon, your priority questions are mapped, your strongest answers are structured, and the final hour becomes your 90-day AEO plan.

Workshop attendees cheering at the end of the day
  1. 01Define your brand as an answer9 – 10am
  2. 02Answer Gap & Competitor Analysis10 – 11am
  3. 03Question Mapping & Answer Intent11am – noon
  4. 04Working lunchNoon – 1pm
  5. 05AEO site mapping1 – 2pm
  6. 06Structure your direct answers2 – 3pm
  7. 07Proof, content and citations3 – 4pm
  8. 08Your 90-day AEO action plan4 – 5pm
What you get

The workshop is the middle, not the whole thing.

Self-study course

  • Findability Video Training Vault access for your company
  • 40-page manual and course book
  • All three books for each team member

The workshop itself

  • A full day of hands-on instruction
  • Three post-event one-hour group calls
  • Access to a master trainer for extra support

Support after

  • Help with generating content
  • Help working with your web designers
  • Can be added on to any other program
On video

Watch a workshop before you book one.

Two full sessions to watch end to end — the energy, the questions, and the work in progress.

The AI Workforce — full recorded session

Full session · 63 min

CEO Climb: AI & SEO — A CEO's Guide to Findability

Full session · 69 min

Certified

Everyone walks out a Findability Certified Professional.

A workshop attendee holding their Findability University certificateA workshop attendee holding their Findability University certificateA workshop attendee holding their Findability University certificateA workshop attendee holding their Findability University certificateA workshop attendee holding their Findability University certificateA workshop attendee holding their Findability University certificateA workshop attendee holding their Findability University certificate
Book a workshop

Let's get a date on the calendar.

Tell me how many people you'd be bringing and whether you'd rather be in a room or online, and I'll send back dates, format and current pricing.

Prefer to talk? Call Heather at 303-909-6710

Call Heather