Adjunct Professor, Digital Marketing Science
Training hundreds of practitioners and students across the US and Europe.
Meet Your Professor and Findability Expert
Heather Lutze
CSP (Certified Speaking Professional)
The original Findability Path, rebuilt for Answer Engine Optimization and taught so your own team can run it.
Proof, not promises
Why owners trust the training
25+ years in Findability
In the trenches since the early days of the algorithm.
Former agency CEO
Ran the search practice she now teaches.
Yahoo! Search Marketing Trainer
Certified the first generation of paid-search pros.
Bestselling author
The Findability Formula, in the hands of owners worldwide.
Highlights from LinkedIn
linkedin.com/in/heatherlutzeFrom algorithms to advocacy
Teaching cutting-edge SEO and AI search to the people who run the marketing.
CSP: Certified Speaking Professional
The speaking profession's highest earned designation.
Professor, Digital Marketing Science
Teaching university programs across the US with Ziplines Education.
Founder, Crazy Good Life
A nonprofit dedicated to mental health empowerment.