The Findability Formula
The non-technical blueprint for online findability and answer-engine dominance.
Your faculty
Heather Lutze
Founder, Findability University
Heather has spent 25+ years in search, built and led an agency from the inside, and trained the first wave of search marketers at Yahoo Search Marketing. She is the bestselling author of The Findability Formula, an adjunct professor, and has taken the stage with Tony Robbins Business Mastery.
25+ years in FindabilityFormer agency CEOYahoo Search Marketing trainerAuthor, The Findability FormulaTony Robbins Business MasteryAdjunct professor
The books
Three books, one plain-spoken system
Thumbonomics
The essential business roadmap for social media and mobile marketing.
Marketing Espionage
How to spy on yourself, your competitors and your prospects to dominate online.
From the field
Owners who stopped guessing
Heather was a speaker at our Vistage group a while back. We used her methods to create a new sitemap for our website and stopped spending $20k a year for a third-party SEO provider. We have more organic traffic and conversions now than ever before.
Aaron Motola
President, Pick On Us
We engaged Findability for a VIP one-year agreement after she blew us away on a two-day workshop. Inside of three months we had a new findable company name, logo, keywords and site. We are thrilled.
Paige Melancon
Chief Executive Officer, HydroTestPros.com
You helped us discover opportunities that we didn't even know we had. It was some of the most thought-provoking and interesting marketing conversations I think I've ever had.
Dan Esch
CEO, Esch